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~subject:"Relationship marketing"
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Relationship marketing
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Birds of a feather feel together : emotional ability similarity in consumer interactions
Kidwell, Blair
;
Lopez-Kidwell, Virginie
;
Blocker, …
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10012315478
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2
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
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3
The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego
;
Kidwell, Blair
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
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