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~subject:"Relationship marketing"
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Relationship marketing
Lieferantenmanagement
17,493
Supplier relationship management
17,450
Lieferkette
5,277
Supply chain
5,276
Theorie
3,597
Theory
3,562
Beziehungsmarketing
2,374
Deutschland
2,106
Sports marketing
2,078
Sportmarketing
2,060
Germany
1,996
Definition
1,661
Unternehmensnetzwerk
1,576
Business network
1,574
Business-to-business marketing
1,476
B-to-B-Marketing
1,473
Unternehmenskooperation
1,331
Inter-firm cooperation
1,281
Consumer behaviour
1,265
Konsumentenverhalten
1,263
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1,244
E-commerce
1,236
USA
1,174
United States
1,153
Beschaffung
1,140
Procurement
1,104
Profisport
1,015
Professional sports
1,014
Kfz-Industrie
931
Automotive industry
929
Innovation
915
Sport
897
Sports
850
Outsourcing
843
Vertrauen
811
Confidence
803
Betriebliche Wertschöpfung
773
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772
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767
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Svensson, Göran
24
Bruhn, Manfred
16
Homburg, Christian
16
Ahlert, Dieter
11
Kleinaltenkamp, Michael
11
McDonald, Heath
10
Naudé, Peter
10
Mostert, Pierre
9
Eggert, Andreas
8
Ivens, Björn Sven
8
Kunkel, Thilo
8
La Rocca, Antonella
8
Mysen, Tore
8
Scheer, Lisa K.
8
Stock-Homburg, Ruth
8
Casidy, Riza
7
Friend, Scott B.
7
Gil Saura, Irene
7
Grönroos, Christian
7
Helmke, Stefan
7
Keränen, Joona
7
Palmatier, Robert W.
7
Sheth, Jagdish N.
7
Aykol, Bilge
6
Biscaia, Rui
6
Folse, Judith Anne Garretson
6
Funk, Daniel C.
6
Henneberg, Stephan
6
Hennig-Thurau, Thorsten
6
Høgevold, Nils M.
6
Jacob, Frank
6
Kim, Yu Kyoum
6
Mangus, Stephanie M.
6
Mpinganjira, Mercy
6
Nyadzayo, Munyaradzi W.
6
Paulssen, Marcel
6
Reinartz, Werner J.
6
Snehota, Ivan
6
Swoboda, Bernhard
6
Thaichon, Park
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AMACOM
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Cranfield School of Management
1
DRT International <New York, NY>
1
Deutsche Gesellschaft für Logistik
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Deutscher Industrie- und Handelskammertag
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutscher Universitäts-Verlag GmbH
1
ESCP-EAP European School of Management
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag
1
Fachhochschule Reutlingen / European School of Business
1
IGI Global
1
INSEAD
1
Kassel University Press GmbH
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1
Library of Congress / Cataloging Policy and Support Office / Collections Service
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Library of Congress / Office for Subject Cataloging Policy / Collections Services
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Library of Congress / Subject Cataloging Division
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Organisation for Economic Co-operation and Development
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Shaker Verlag
1
Springer Fachmedien Wiesbaden
1
Svenska Handelshögskolan <Helsinki>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Universität Bamberg <1979-1988>
1
Universität Rostock
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Marketing und Handel
1
Wirtschaftsjunioren Hamburg
1
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Industrial marketing management : the international journal for industrial and high-tech firms
213
The journal of business & industrial marketing
112
Journal of business research : JBR
92
Journal of business-to-business marketing
39
Journal of the Academy of Marketing Science
26
Journal of strategic marketing
25
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
22
Journal of marketing
21
The journal of services marketing
21
SpringerLink / Bücher
18
Gabler Edition Wissenschaft
17
Journal of sport management : the official journal of the North American Society of Sport Management
17
European Sport management quarterly : ESMQ
16
International journal of production economics
15
Journal of retailing and consumer services
15
Springer eBook Collection / Business and Economics
15
International journal of sport management and marketing : IJSMM
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
International journal of sports marketing & sponsorship
13
Sport management review
13
The service industries journal
13
International journal of procurement management
12
Journal of marketing channels : ... distribution systems, strategy, and management
11
Journal of personal selling & sales management : JPSSM
11
Service business
11
Services marketing quarterly
10
Marketing intelligence & planning
9
Neue betriebswirtschaftliche Forschung : Nbf
9
Asia Pacific journal of marketing and logistics
8
Journal of customer behaviour
8
Journal of purchasing and supply management
8
Journal of service research : JSR
8
Marketing theory
8
The international journal of bank marketing : IJBM
8
The international journal of logistics management
8
European journal of marketing : EJM
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Interaktionen im Dienstleistungsbereich
7
International journal of hospitality management
7
International journal of project management : the journal of The International Project Management Association
7
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ECONIS (ZBW)
2,367
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1
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
2
Assessing the dissolution of horizontal marketing relationships : the case of corporate sponsorship of sport
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
124
(
2021
),
pp. 790-799
Persistent link: https://www.econbiz.de/10012494023
Saved in:
3
More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.
;
Serafeim, George
-
2016
Persistent link: https://www.econbiz.de/10011873223
Saved in:
4
Relationship Marketing im Sport
Bühler, André
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 353-382)
.
2013
Persistent link: https://www.econbiz.de/10009705012
Saved in:
5
Supplier Relationship Management : ein begriffliches und prozessuales Konzept
Fries, Andreas Johannes
-
2006
Persistent link: https://www.econbiz.de/10003344354
Saved in:
6
Enhancing the experience of needs satisfaction through service engagement : a case of commercial fitness centers in Malaysia
Teik, Derek Ong Lai
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 109-121
Persistent link: https://www.econbiz.de/10011302928
Saved in:
7
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
8
Like it but do not comment : manipulating the engagement of sports fans in social media
Agrawal, Anand
;
Gupta, Anil
;
Yousaf, Anish
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 340-356
Persistent link: https://www.econbiz.de/10011948445
Saved in:
9
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
10
The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
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