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The influence of a "green" loyalty program on service encounter satisfaction
Liu, Qing; Mattila, Anna S. - In: The journal of services marketing 30 (2016) 6, pp. 576-585
Persistent link: https://www.econbiz.de/10011635004
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Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie; Durif, Fabien; Grappe, Cindy G. - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
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The role of corporate social responsibility in consumer trust and perception of company image
Koro, Edisa; Jusufi, Samra - In: Prizren social science journal 7 (2023) 1, pp. 24-32
Persistent link: https://www.econbiz.de/10014288012
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The impact of corporate social responsibility on customer satisfaction, relationship maintenance and loyalty in the shipping industry
Shin, Youngran; Vinh Van Thai - In: Corporate social responsibility and environmental management 22 (2015) 6, pp. 381-392
Persistent link: https://www.econbiz.de/10011449703
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Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran; Fatma, Mobin - In: International journal of business excellence 17 (2019) 4, pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
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Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit; Teng, Nina; Netessine, Serguei - In: Management science : journal of the Institute for … 65 (2019) 2, pp. 913-932
Persistent link: https://www.econbiz.de/10012000779
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Are customers willing to pay for corporate social responsibility? : a study of individual-specific mediators
Yuen, Kum Fai; Thai, Vinh V.; Wong, Yiik Diew - In: Total quality management & business excellence : an … 27 (2016) 7/8, pp. 912-926
Persistent link: https://www.econbiz.de/10011581248
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It's all good : corporate social responsibility reduces negative and promotes positive responses to service failures among value-aligned customers
Joireman, Jeff; Smith, Dustin; Liu, Richie L.; Arthurs, … - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 32-49
Persistent link: https://www.econbiz.de/10011293445
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Exploring the antecedents of hotel customer loyalty : a social identity perspective
Martínez García de Leaniz, Patricia; Rodríguez del … - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 1-23
Persistent link: https://www.econbiz.de/10010526384
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Does corporate social responsibility influence customer loyalty in the Taiwan insurance sector? : the role of corporate image and customer satisfaction
Lee, Chen-Ying - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 43-64
Persistent link: https://www.econbiz.de/10012179012