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Evaluating websites and surveying customers online

Elliot, Steve; Bjørn-Andersen, Niels - In: Electronic commerce : B2C strategies and models, (pp. 255-290). 2002

Persistent link: https://www.econbiz.de/10001745175

Kundenbindungsmanagement im Electronic Business : Instrumente und ihre Wirkung

Wirtz, Bernd W.; Lihotzky, Nikolai - In: Jahrbuch der Absatz- und Verbrauchsforschung 51 (2005) 2, pp. 136-155

Persistent link: https://www.econbiz.de/10003013944

Determining the main dimensions that affect e-customer relationship management readiness in the Egyptian banking industry

Essawi, N. El; Aziz, R. Abd El - In: International journal of electronic customer … 6 (2012) 3/4, pp. 217-234

Persistent link: https://www.econbiz.de/10009783501

Marketing Weiterdenken - Reflexion von Gerrit Heinemann

Heinemann, Gerrit (interviewee) - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 277-282). 2018

Persistent link: https://www.econbiz.de/10011741012

The impact of websites and social media marketing on the efficiency of e-commerce

Blazheska, Daliborka; Ristovska, Natasha; … - In: UTMS journal of economics / University of Tourism and … 13 (2022) 1, pp. 16-28

Creating websites and social media marketing is an integral part of business activities in companies. The emergence of modern technologies has caused major changes in the operation of companies. Websites and social networks have become extremely popular because they offer many opportunities to...

Persistent link: https://www.econbiz.de/10013326381

Kaufprozesse im Electronic Commerce : Einflüsse veränderter Kundenbedürfnisse auf die Gestaltung

Korb, Jasmin Claudia - 2000 - 1. Aufl

Persistent link: https://www.econbiz.de/10001516337

Signaling service quality via website e-CRM features : more gains for smaller and lessr known hotels

Tian, Jenny; Wang, Sophia - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 2, pp. 211-245

Persistent link: https://www.econbiz.de/10011645609

Reciprocal effects of word of mouse and online trust : a three-wave longitudinal study

Jamil, Raja Ahmed; Qayyum, Abdul - In: Journal of internet commerce 22 (2023) 3, pp. 321-348

Persistent link: https://www.econbiz.de/10014320490

Online Relationship Marketing and Customer Loyalty Based on Signalling Theory

Pebrianti, Wenny; Tanwira, Wenseslaus; Ahmadi - 2021

which was examined from the perspective of signalling theory in the banking sector.Methodology/Technique - Signalling theory …

Persistent link: https://www.econbiz.de/10014089041

Trust in the investor relationship marketing of startups: a systematic literature review and research agenda

Kaiser, Manuel; Berger, Elisabeth S. C. - In: Management Review Quarterly 71 (2020) 2, pp. 491-517

An important task of entrepreneurs is the management of investor relations. Past literature has emphasized the role of trust for managing relationships and regulating their quality. However, the landscape of investors has changed due to digitalization, so that new players have joined and...

Persistent link: https://www.econbiz.de/10014503674