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Relationship marketing
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Durif, Fabien
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European journal of marketing : EJM
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ECONIS (ZBW)
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Do key account managers focus too much on commercial performance? : a cognitive mapping application
Durif, Fabien
;
Geay, Bénédicte
;
Graf, Raoul
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1559-1567
Persistent link: https://www.econbiz.de/10009757029
Saved in:
2
E-relationship marketing : a cognitive mapping introspection in the banking sector
Brun, Isabelle
;
Durif, Fabien
;
Ricard, Line
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 572-594
Persistent link: https://www.econbiz.de/10010371631
Saved in:
3
Packaging-free products : a lever of proximity and loyalty between consumers and grocery stores
Louis, Didier
;
Lombart, Cindy
;
Durif, Fabien
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012502729
Saved in:
4
Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie
;
Durif, Fabien
;
Grappe, Cindy G.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
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