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Tran, Hai-Anh; Strizhakova, Yuliya; Usrey, Bryan; … - In: Psychology & marketing 39 (2022) 2, pp. 346-359

Persistent link: https://www.econbiz.de/10012796107

Impact of market orientation on firm's customer-based performance : the moderating role of employee orientation

Babu, Mujahid Mohiuddin; Liu, Hongfei; Jayawardhena, Chanaka - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 662-692

Persistent link: https://www.econbiz.de/10012178421

Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement

Izogo, Ernest Emeka; Mpinganjira, Mercy; Karjaluoto, Heikki - In: Journal of travel research : a quarterly publication of … 61 (2022) 8, pp. 1872-1894

Persistent link: https://www.econbiz.de/10013391022

Strengthening consumer-brand relationships through avatars

Elsharnouby, Mohamed H.; Jayawardhena, Chanaka; Liu, Hongfei - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 581-601

Persistent link: https://www.econbiz.de/10014313644

Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity

Akter, Shahriar; Babu, Mujahid Mohiuddin; Hossain, … - In: International marketing review 41 (2024) 1, pp. 42-73

Persistent link: https://www.econbiz.de/10014524760

Reclaiming the future : understanding customer forgiveness of service transgressions

Tsarenko, Yelena; Strizhakova, Yuliya; Otnes, Cele - In: Journal of service research 22 (2019) 2, pp. 139-155

Persistent link: https://www.econbiz.de/10012007424

Customer Categorization, Relational Justice and SME Performance in Supermarket Supply Chains

Malagueño, Ricardo - 2019

The purpose of this research is to examine the impact of perceived relational justice on the relationship between key customer categorization and performance of small food and drink producers in supermarket supply chains. Survey data is derived from a sample of (small-scale) suppliers of local...

Persistent link: https://www.econbiz.de/10012893152