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~subject:"Relationship marketing"
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Relationship marketing
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Journal of business research : JBR
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Journal of retailing and consumer services
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Industrial marketing management : the international journal for industrial and high-tech firms
47
International journal of internet marketing and advertising : IJIMA
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The journal of product & brand management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of electronic marketing and retailing : IJEMR
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Journal of strategic marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of internet commerce
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Marketing intelligence & planning
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Technological forecasting & social change : an international journal
23
The journal of services marketing
23
Business horizons
21
International journal of hospitality management
20
Journal of promotion management : innovations in planning and applied research
20
Journal of service management
20
Cogent business & management
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of marketing communications
18
Tourism management : research, policies, practice
18
Asia Pacific journal of marketing and logistics
17
International journal of technology marketing : IJTMkt
17
Journal of hospitality marketing & management
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
International journal of business information systems : IJBIS
16
International journal of e-business research : an official publication of the Information Resources Management Association
16
International journal of electronic customer relationship management : IJECRM
16
Journal of the Academy of Marketing Science
16
International journal of contemporary hospitality management
15
Journal of marketing
15
The service industries journal
15
Psychology & marketing
14
The journal of business & industrial marketing
14
European journal of marketing
13
International journal of electronic commerce : IJEC
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
3,145
USB Cologne (EcoSocSci)
3
RePEc
1
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1
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1
Value co-creation through social media : a multistakeholder,
communication
perspective
Ravazzani, Silvia
;
Hazée, Simon
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
Saved in:
2
Social media
communication
with intensified pandemic fears : evaluating the relative impact of user- and firm-generated content on brand loyalty
Lee Heng Wei
;
Ong, Chuan Huat
;
Arumugam, Prakash V.
- In:
Asia-Pacific journal of business administration
15
(
2023
)
2
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014313701
Saved in:
3
Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Tuan, Annamaria
;
Moretti, Andrea
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 180-205
Persistent link: https://www.econbiz.de/10011746024
Saved in:
4
Exploring interactive
communication
using social media
Zhang, Chrystal B.
;
Lin, Yi Hsin
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 670-693
Persistent link: https://www.econbiz.de/10011401815
Saved in:
5
Perspectives on the potential for social media to improve
communication
in small business-bank relationships
Durkin, Mark
;
McGowan, Pauric
;
Murray, Lisa
- In:
The international journal of entrepreneurship and innovation
15
(
2014
)
4
,
pp. 251-264
Persistent link: https://www.econbiz.de/10010469237
Saved in:
6
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
7
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
8
Exploring tourism-generated social media
communication
, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib
;
Rather, Raouf Ahmad
;
Ding Hooi Ting
; …
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Saved in:
9
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Saved in:
10
Social media :
communication
strategies, engagement and future research directions
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
;
Goodman, Steve
- In:
International journal of wine business research : IJWBR
29
(
2017
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
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