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Relationship marketing
Beziehungsmarketing
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Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
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International journal of services technology and management
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Modelling customer lifetime value in contractual settings
Heitz, Christoph
;
Dettling, Marcel
;
Ruckstuhl, Andreas
- In:
International journal of services technology and management
16
(
2011
)
2
,
pp. 172-190
Persistent link: https://www.econbiz.de/10009373617
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2
Customer lifetime value under complex contract structures
Heitz, Christoph
;
Ruckstuhl, Andreas
;
Dettling, Marcel
- In:
Exploring services science : first international …
,
(pp. 276-281)
.
2010
Persistent link: https://www.econbiz.de/10003990209
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