Narrow search
Showing 1 - 8 of 8
Cover Image
The one-billion-plus marginalization : toward a scholarly understanding of Islamic consumers
El-Bassiouny, Noha - In: Journal of business research : JBR 67 (2014) 2, pp. 42-49
Persistent link: https://www.econbiz.de/10010237684
Cover Image
Communicating social and religious values through visual arts in the aftermath of a revolution : historical and contemporary analogies
Hamed, Sara; El-Bassiouny, Noha - In: Journal of Islamic marketing : JIMA 4 (2013) 1, pp. 51-63
Persistent link: https://www.econbiz.de/10009753178
Cover Image
Where is "Islamic marketing" heading? : a commentary on Jafari and Sandikci's (2015) "Islamic" consumers, markets, and marketing
El-Bassiouny, Noha - In: Journal of business research : JBR 69 (2016) 2, pp. 569-578
Persistent link: https://www.econbiz.de/10011435980
Cover Image
CSR and religiosity in a developing country context : a comparative case study approach
El-Bassiouny, Noha; Seoudi, Iman; Darrag, Menatallah; … - In: African journal of business and economic research : AJBER 10 (2015) 2/3, pp. 7-45
Persistent link: https://www.econbiz.de/10011547650
Cover Image
Effects of religiosity on consumer attitudes toward Islamic banking in Egypt
Abou-Youssef, Mariam; Kortam, Wael; Abou-Aish, Ehab; … - In: The international journal of bank marketing : IJBM 33 (2015) 6, pp. 786-807
Persistent link: https://www.econbiz.de/10011456306
Cover Image
An Islamic macromarketing perspective on sustainability
El-Bassiouny, Noha; Wilson, Jonathan A. J.; Esmat, Suzan - In: Journal of Islamic marketing : JIMA 8 (2017) 2, pp. 187-203
Persistent link: https://www.econbiz.de/10011750265
Cover Image
The role of religiosity in collaborative consumption behaviour
Abutaleb, Soha; El-Bassiouny, Noha; Hamed, Sara - In: Transforming relationship marketing : strategies and …, (pp. 68-82). 2021
Persistent link: https://www.econbiz.de/10012318905
Cover Image
The Trojan horse of affluence and halal in the Arabian Gulf
El-Bassiouny, Noha - In: Journal of Islamic marketing : JIMA 8 (2017) 4, pp. 578-594
Persistent link: https://www.econbiz.de/10011799838