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God blesses those who wear Prada : exploring the impact of religiousness on attitudes toward luxury among the youth of Indonesia

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God blesses those who wear Prada

Arli, Denni; Cherrier, Helene; Tjiptono, Fandy - In: Marketing Intelligence & Planning 34 (2016) 1, pp. 61-79

Purpose – The purpose of this paper is: to explore the impact of religiousness (i.e. intrinsic religiousness, extrinsic religiousness) on purchase intention of luxury brands, affective attitude, and self-presentation; and, to explore the mediating effect of affective and self-presentation...

Persistent link: https://www.econbiz.de/10014947545