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Religious symbolism in Islamic...
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Consumer behaviour
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Bang, Nguyen
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Butt, Muhammad Mohsin
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Ezlika Ghazali
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Mutum, Dilip S.
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Al-Hajla, Ali Homaid
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De Run, Ernest Cyril
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Haq, Junaid Ul
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Hui Yin Jong
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International journal of hospitality management
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International marketing review
1
Journal of Islamic marketing : JIMA
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Journal of global marketing
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ECONIS (ZBW)
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MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin
;
Rose, Susan
;
Wilkins, Stephen
; …
- In:
International marketing review
34
(
2017
)
6
,
pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
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2
Attitudes towards offensive advertising : Malaysian Muslims' views
De Run, Ernest Cyril
;
Butt, Muhammad Mohsin
;
Fam, Kim Shyan
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10003982693
Saved in:
3
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
4
Restaurant choice and religious obligation in the absence of halal logo : a serial mediation model
Ezlika Ghazali
;
Mutum, Dilip S.
;
Waqas, Muhammad
;
Bang, …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013271315
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