Lada, Suddin; Tanakinjal, Geoffrey Harvey; Amin, Hanudin - In: International Journal of Islamic and Middle Eastern … 2 (2009) April, pp. 66-76
Purpose – Emphasis on the importance of halal products is now growing. It is fast becoming a new market force and brand identifier and is now moving into the mainstream market, affecting and changing perception on how business should be conducted, including from a marketing point of view. The...
