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~subject:"Rentabilität"
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Rentabilität
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ECONIS (ZBW)
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Gaining comparative advantage through discretionary expenditures : the returns to R&D and advertising
Erickson, Gary M.
- In:
Management science : journal of the Institute for …
38
(
1992
)
9
,
pp. 1264-1279
Persistent link: https://www.econbiz.de/10001130108
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The validity of ROI as a measure of business performance
Jacobson, Robert
- In:
The American economic review
77
(
1987
)
3
,
pp. 470-478
Persistent link: https://www.econbiz.de/10001029477
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The role of risk in explaining differences in profitability
Aaker, David A.
- In:
Academy of Management journal : AMJ
30
(
1987
)
2
,
pp. 277-296
Persistent link: https://www.econbiz.de/10001032333
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