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The Impact of Online Reputation on Hotel Profitability

Anagnostopoulou, Seraina C. - 2020

Purpose: The purpose of this study is to quantify the impact of online customer reputation on financial profitability … financial profitability. Findings: Empirical findings indicate that recurring textual themes from positive online reviews (in …-line financial profitability. The relationship between online reputation, as manifested within hotel guest reviews, and the financial …

Persistent link: https://www.econbiz.de/10012848099

Customer Profitability and Optimal CLV-Based Strategies in a Model of Dynamic Competition

Lianos, Gerasimos - 2014

competitive industry. We find that the optimal per-customer retention effort depends positively on customer profitability and is …

Persistent link: https://www.econbiz.de/10013044455

TV Advertising Effectiveness and Profitability : Generalizable Results from 288 Brands

Shapiro, Bradley; Hitsch, Günter J.; Tuchman, Anna - 2021

We estimate the distribution of television advertising elasticities and the distribution of the advertising return on investment (ROI) for a large number of products in many categories. Our results reveal substantially smaller advertising elasticities compared to the results documented in the...

Persistent link: https://www.econbiz.de/10013247715

Tax Revenue, Privacy, and Profits under Taxed Targeted Advertisements

Kraft, Lennart - 2023

Regulators implement Digital Service Tax (DST) – a tax applying to services of online advertisers and publishers – to generate tax revenue from the online advertising industry. Implementing DST on targeted ads increases their price and potentially decreases their number, thus mitigating the...

Persistent link: https://www.econbiz.de/10014362300

COVID-19 and profitability of hotel companies in the Republic of Serbia

Knežević, Snežana; Milašinović, Marko; Džafić, Goran - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 13 (2022) 2, pp. 65-71

Persistent link: https://www.econbiz.de/10013548890

Examining the relationship between social media engagement and hospital revenue

Apenteng, Bettye A.; Ekpo, Imaobong B.; Mutiso, Fedelis M. - In: Health marketing quarterly 37 (2020) 1, pp. 10-21

Persistent link: https://www.econbiz.de/10012200166

Impacts of marketing strategy and social media activity on the profitability of online wine shops : the case of Hungary

Balogh, Jeremiás Máté; Mizik, Tamás - In: Economies : open access journal 10 (2022) 12, pp. 1-15

online marketing and social media use on their profitability is understudied. The research aims to apply qualitative data … profitability. For this reason, the top 12 Hungarian online wine shops were analyzed. The results revealed that the Hungarian online … positively influence their profitability. In addition to the classic online marketing tools of the Internet (blogs, newsletters …

Persistent link: https://www.econbiz.de/10013499872

Estimation of profit efficiency in the hotel industry using a Bayesian stochastic frontier model

Arbelo, Antonio; Arbelo-Pérez, Marta; Pérez-Gómez, Pilar - In: Cornell hospitality quarterly : CQ 59 (2018) 4, pp. 364-375

Persistent link: https://www.econbiz.de/10011943077

The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth

Nejad, Mohammad G.; Amini, Mehdi; Sherrell, Daniel L. - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 656-673

Persistent link: https://www.econbiz.de/10011597018

User-generated reviews and the financial performance of restaurants

Abdullah, Saddam; Van Cauwenberge, Philippe; Vander … - In: International journal of contemporary hospitality management 34 (2022) 10, pp. 3697-3714

Persistent link: https://www.econbiz.de/10013412940

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