Moralistic punishment can confer reputation benefits by signaling trustworthiness to observers. But why do people punish even when nobody is watching? We argue that people often rely on the heuristic that reputation is typically at stake, such that reputation concerns can shape moralistic...

Trust is a central component of social and economic interactions among humans. While rational self-interest dictates that “investors” should not be trusting and “trustees” should not be trustworthy in one-shot anonymous interactions, behavioral experiments with the “trust game” have...