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Reputation and brand management by political parties : party vetting of election candidates in Canada
Marland, Alexander J.; DeCillia, Brooks - In: Journal of nonprofit & public sector marketing 32 (2020) 4, pp. 342-363
Persistent link: https://www.econbiz.de/10012289893
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Non-profit foundation and brand alliances as a reputation management tool
Kırcova, İbrahim; Gürce, Merve Yanar - In: Ethics, social responsibility and sustainability in …, (pp. 157-171). 2019
Persistent link: https://www.econbiz.de/10012104177
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Policy transfer of branding and reputation management : motivations, challenges, and opportunities for a small rural municipality
Lockert, Åshild Skjegstad; Bjørnå, Hilde; Krane, … - In: Public performance & management review 43 (2020) 2, pp. 461-482
Persistent link: https://www.econbiz.de/10012206190
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Strategic personal branding : and how it pays off
Rangarajan, Deva; Gelb, Betsy D.; Vandaveer, Amy - In: Business horizons 60 (2017) 5, pp. 657-666
Persistent link: https://www.econbiz.de/10011771709
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Reputation of family-owned businesses : parent companies vs. their brands in the context of global pandemic
Markovič, Peter; Pollák, František - In: Corporate Practices: Policies, Methodologies, and …, (pp. 917-937). 2024
Persistent link: https://www.econbiz.de/10014575120
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An investigation of the dialogical communication capacities of Turkish GSM companies websites
Atlı, Dinçer - In: International journal of sustainable entrepreneurship … 4 (2019) 2, pp. 51-59
Persistent link: https://www.econbiz.de/10012106971
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Balancing acts : managing employees and reputation in social media
Rokka, Joonas; Karlsson, Katariina; Tienari, Janne - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
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Linking corporate social responsibility with reputation and brand of the firm
He, Yifan; Lin, Wenfang; Streimikis, Justas - In: Amfiteatru economic : an economic and business research … 21 (2019) 51, pp. 442-460
There are no agreements among scientists in terms of relationships between Corporate Social Responsibility (CSR), Corporate Identity and Corporate Image (CI), Corporate Reputation (CR), and Corporate Brand (CB), and their mutual impacts as well the definition of these constructs cause a lot of...
Persistent link: https://www.econbiz.de/10012035518
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Brand and reputation as quality signals on regulated markets
Kick, Markus; Littich, Martina - 2015
Legislation put into effect in 2009 has dramatically altered the health insurance system in Germany by introducing premium equality in order to foster new competition between the German statutory health insurance funds based on quality rather than price. The statutory health insurance (SHI)...
Persistent link: https://www.econbiz.de/10011925932
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Real-time brand reputation tracking using social media
Rust, Roland T.; Rand, William; Huang, Ming-Hui; … - In: Journal of marketing 85 (2021) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10012593263