The growing importance of online social networks provides fertile ground for researchers seeking to gain a deeper understanding of fundamental constructs of human behavior, such as trust, forgiveness, and their linkage to social ties. Through a field experiment that uses data from the Facebook...

Reputation system has been an important component of improving online markets’ efficiency by reducing uncertainty about the quality of the sellers. Most, if not all, reputation systems examined in the extant literature reflect the sellers’ long-term accumulative reputation, which has several...