Purpose – The purpose of this study is to provide an analysis of published marketing research within the top four hospitality journals and suggest future research directions. Design/methodology/approach – The study selects the top four hospitality-oriented journals and analyzes the topics,...

Purpose – The purpose of this study is to provide a progress review of published Internet marketing research within the top eight hospitality and tourism journals and to provide suggestions on future research directions. Design/methodology/approach – The study collected 331 Internet...