Purpose – The purpose of this paper is to examine the global contribution of academics to marketing literature between 1999 and 2003, based on an examination of the location of academics institution of employment, as reported in published works. The data is used to evaluate the global...

Purpose – Writing and publishing research is an integral part of any academic's job. It is important for an individual's academic progression and is vital for the development, updating and refinement of teaching materials. This paper aims to focus on the purpose and value of publishing....

Purpose – The purpose of this paper is to give advice on how to achieve more productive academic writing work by commenting on 13 rules for good work. This is an increasingly important aspect of academic work for young scholars as publication is the main basis for promotion and salary...

Purpose – There is a clear focus upon increasing research output, improving research quality and securing closer interaction between universities and the private market of businesses. Research should be evaluated according to usefulness and relevant criteria, where increased competition...

Purpose – The purpose of this paper is to suggest that research can become the main change agent at business schools. Research can foremost take place within undergraduate programs, using philosophical approaches. Graduate programs can to a greater extent use applied approaches, suited for the...

Purpose – The objective of this paper is to describe a counter‐intuitive view of the deductive research process. Design/methodology/approach – The paper should be seen as addressing a debatable subject where there is no “right” or “wrong”, but one which hopefully will stimulate...

Purpose – The purpose of this study is to conduct an overview of Brazil‐focused publications that appeared in leading business journals between 1990 and 2008 by highlighting and ranking contributions of individual authors and their affiliating institutions, summarizing types of research,...

Purpose – The purpose of this paper is to describe the interconnection between the research process, the report structure and journal outlets in scholarly studies. Design/methodology/approach – Conceptual frameworks to link the research process with the report structure, and in turn with...

Purpose – The purpose of this paper is to describe and discuss a few principal and crucial steps of “antecedents” and “postcedents” in relation to structural equation modeling (SEM) in social science research. Design/methodology/approach – This paper is based upon a conceptual and...