Purpose – This research paper aims to examine the global trends in publishing in the leading marketing journals between … 1964 and 2008, focusing on how public policy intervention in the assessment and funding of academic research has influenced … Britain's relative productivity in the world's leading marketing journals. Design/methodology/approach – The method was an …

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …