launched vigorous patent licensing programs, for-profit ventures in Internet education and a wide variety of other commercial … can act to limit the risk to their institutions. Contents: 1. The Roots of Commercialization. - 2. Avoiding Bias. - 3 …. Athletics. - 4. Scientific Research. - 5. Education. - 6. The Benefits and Costs of Commercialization. - 7. Reforming Athletics …