This paper explores the quality challenges which need to be addressed through further research by the European academic research community in the twenty‐first century. They are also some of the issues which organisations aspiring to be “world class” need to address. The issues are examined...

Research carried out at the University of Manchester Institute of Science & Technology over a ten‐year period has led to the authors identifying six levels of TQM adoption. The article examines all six in detail, moving from level one: uncommitted, through to level six‐ world‐class. Agues...