This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral interdependence and suggest a framework to analyse the...

Economics of International Business sets out a new agenda for international business research. Mark Casson asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the...

This book showcases advanced empirical research that applies the concept of organizational routines to understanding organizations and how they change and evolve.

This book showcases advanced empirical research that applies the concept of organizational routines to understanding organizations and how they change and evolve.

This book showcases advanced empirical research that applies the concept of organizational routines to understanding organizations and how they change and evolve.

This book showcases advanced empirical research that applies the concept of organizational routines to understanding organizations and how they change and evolve.

This book showcases advanced empirical research that applies the concept of organizational routines to understanding organizations and how they change and evolve.

This book showcases advanced empirical research that applies the concept of organizational routines to understanding organizations and how they change and evolve.

This book showcases advanced empirical research that applies the concept of organizational routines to understanding organizations and how they change and evolve.

This book showcases advanced empirical research that applies the concept of organizational routines to understanding organizations and how they change and evolve.