Understanding consumer behaviour is a necessary precondition for a targeted communication strategy. The behaviour is a complex phenomenon and research needs to undertake a rigorously apply sophisticated methods. This article entails the combined utilisation of categorical principal component...

Under current market circumstances and those predictable in the near future, further increasing agricultural production seems to be rather groundless. By utilising agro-ecological conditions more efficiently, one eighth of Hungary’s gasoline demand could be satisfied from maize...

A tanulmány szakértői becsléseken alapuló modellszámítások segítségével, az árköltség- fedezet-nyereség modell alkalmazásával, valamint beruházásgaz daságossá gi mutatók (NPV, IRR) felhasználásával, szimulációs elemzésekkel vizsgálja egy 30 ezer liter pálinka...

In recent decades the Hungarian intelligentsia, both political and governmental, emphasised the importance of higher education in socio-economic modernisation. At the same time, after nearly twenty years of system-transition we have to see that the ambitious goals of reforms in many cases have...