Boniface, Bonaventure; Gyau, Amos; Stringer, Randy; … - In: Australasian Agribusiness Review 18 (2010)
The paper presents results from a survey of 133 dairy producers in Malaysia, and identifies how Malaysian milk buyers can build a loyal customer base with their suppliers as a means to secure uninterrupted milk supplies. A structural equation model was conducted to test the conceptual model...