This article extends the characteristics-based choice framework of technology adoption to account for decisions taken by boundedly-rational individuals in environments where traits are not fully observed. It is applied to an agricultural setting and introduces the concept of ambiguity in the...

Advances in the genetic modification of agricultural seeds have allowed a range of new opportunities for manipulating seed traits according to production, market and environmental concerns. As seed varieties continue to become increasingly differentiated, preferences for specific seed traits may...

We used a state contingent approach to give a detailed analysis of the uncertainty surrounding seed trait adoption. Our framework emphasizes the role of timing and information in farmers’ adoption decisions. The inherent embeddedness of seed traits results in timing restrictions and the...