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R&D cooperation for non-technological innovations
Pippel, Gunnar - In: Economics of innovation and new technology 23 (2014) 7/8, pp. 611-630
Persistent link: https://www.econbiz.de/10010437819
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New Products Commercialization in Cooperative Marketing Alliances as an Entrepreneurial Strategy : An Analytical-Comparative Study
Salimi Torkamani, Mehdi - 2014
Marketing of new products as an important part of the commercialization process, plays a critical role in the success … marketing aims. The paper concentrates on cooperative marketing alliances as a successful approach to commercialization of new … products, by studying the Iranian Football Premier League as a context for cooperative marketing alliances among football clubs …
Persistent link: https://www.econbiz.de/10013056112
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A case study of teaching marketing research using client-sponsored projects : method, challenges, and benefits
Bove, Liliana L.; Davies, W. Martin - In: Journal of marketing education : JME 31 (2009) 3, pp. 230-239
Persistent link: https://www.econbiz.de/10003910700
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Vermarktung der Leistungen von Forschungskooperationen
Lee, Roh Pin; Meschke, Stephan; Nicklas, Maria - In: Forschungskooperationen zwischen Wissenschaft und …, (pp. 169-223). 2015
Persistent link: https://www.econbiz.de/10010519553
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Bridging the theory-practice gap in business marketing : lessons from the field ; the JBBM at 21
Hutt, Michael D.; Walker, Beth A. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 67-72
Persistent link: https://www.econbiz.de/10011304038
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Research performance of marketing academics and departments : an international comparison
Soutar, Geoffrey N.; Wilkinson, Ian F.; Young, Louise - In: Australasian marketing journal 23 (2015) 2, pp. 155-161
Persistent link: https://www.econbiz.de/10011338624
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The chain value process and knowledge transfer in a bioengineering case
González-Piñero, Manel; López Cano, Elena; Mañanas … - 2011
Persistent link: https://www.econbiz.de/10009715567
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A multidisciplinary project integrating marketing research, art and Spanish language for social sciences
Cuadrado-García, Manuel; Ruiz-Molina, María-Eugenia; … - In: Cases on innovations in educational marketing : …, (pp. 135-148). 2011
Persistent link: https://www.econbiz.de/10009406215
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Technologieorientierte Unternehmensgründungen
Trost, Ralf (contributor) - 2001
Persistent link: https://www.econbiz.de/10001621101