. This phenomenon is known as Open Innovation (OI). In OI research, especially the integration of customers into the early … stages of product or service innovation has caught a lot of attention in theory and practice. Especially since the Internet … as a simple way to communicate with a broad audito- rium allows new forms of customer integration. Web-based innovation …

. Collaborative and distributed innovation and research in business activity / Rob Allan, Rob Crouchley, and Ali Robertson -- 16. E …