Stolowy, Hervé; Luc, Paugam; Casta, Jean-François - Université Paris-Dauphine (Paris IX) - 2011
Increasing internally generated goodwill (IGG) is another way of depicting the rising gap between market and accounting values sometimes referred as the “book-to-market black box”. Existing methods propose to value internally generated goodwill as the present value of abnormal earnings...