Sometimes regarded as a phenomenon of fashion, corporate social responsibility (CSR) has deep but largely ignored historical roots. The object of this article is precisely to illustrate, through a detailed case study, how a firm tried, from the 1960s, to manage a problem of environment between...

We use the neo-institutional and legitimacy theoretical perspective in order to analyze the “business case” i.e. the arguments in favor of sustainable development and best practices, stated by organizations of “The Big Model Companies” that are commited in CSR and want to incitate...