Shani, Yaniv; Danziger, Shai; Zeelenberg, Marcel - In: Organizational Behavior and Human Decision Processes 126 (2015) C, pp. 107-114
People sometimes choose between options associated with already-missed and to-be-missed counterfactuals, or put differently, between past and future regret. We find that these objectively irrelevant associations systematically sway peoples’ choices. Results show participants prefer options...