Purpose – The literature reports mixed findings on the performance impact of market orientation and a lack of attention to the moderating roles of dyadic competition and firm's age. The purpose of this paper is to explore the relationship between customer responsiveness and performance of...

Purpose – The purpose of this paper is to examine important relationships pertaining to customer responsiveness of the industrial firm. Design/methodology/approach – Drawing on strategy and competitive dynamics literature, a contingency model is developed. Hypotheses were tested on 432...