In the wake of the globalization of markets counterfeiting has become a major challenge for brand management. Considerable costs of the specification and enforcement of intellectual property rights in various emerging markets are forcing a systematic dilution that takes effect globally. Against...

Marketing strategists should create, maintain, and arrest the decay of causally ambiguous resource competences that lead to competitiveness and thus performance. However, competence causal ambiguity, which helps create competitiveness, is also implicated in competitiveness decay. In this study...

The use of resource-based theory (RBT) in marketing research has increased by more than 500% in the past decade, which suggests its importance as a framework for explaining and predicting competitive advantages and performance outcomes. This article provides a comprehensive review of RBT,...

The objectives of the paper are aimed at examining, identifying and elaborating the key points of overlapping and divergence of the ideas of the resource-based view of the firm and entrepreneurship. In the conditions when literature is not saturated related to the subject matter, the original...

Firms often learn about their own capabilities through their products' successes and failures. This paper explores the interaction between learning about capabilities and product strategy in a formal model. We consider a firm that can launch a sequence of products, where each product's success...

The purpose of this paper is to understand and explain why some professional sports organizations outsource their sponsorship-related activities to sports marketing agencies whereas others purposely retain these activities in-house. The paper applies the Resource-Based View (RBV) and Transaction...

This study investigates the effect of intangible resources and entrepreneurial orientation in export performance, by examining the mediating effect of dynamic capabilities. A framework of export antecedents is developed and empirically tested. A survey of 265 Portuguese exporting companies shows...

Hotel firms can enhance their performance by accessing external resources through their inter-personal and inter-organizational ties. However, neither has a repertory been compiled of relevant external resources in the sector, nor are appropriate diagnostic and analytical tools available to...

Purpose of the article: The mobile telecommunication sector in Nigeria has attracted highest foreign direct investment, consistently created jobs more than any sector in the economy. Encouraging employees commitment to strategy implementation can have a positive impact on employee satisfaction...