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~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
Strategisches Management
21
Marketing
17
Marketingmanagement
17
Marketing management
15
Strategic management
14
Verkauf
11
Physical distribution
9
Vereinigte Staaten
9
Vertrieb
9
Salespeople
8
Selling
8
Verkaufspersonal
8
Sales management
7
Absatzpolitik
6
B-to-B-Marketing
6
Business-to-business marketing
6
Theorie
6
Theory
6
Competitive strategy
5
Fallstudiensammlung
5
Relationship marketing
5
Salesforce
5
Wettbewerbsstrategie
5
Absatz
4
Beziehungsmarketing
4
Resource-based view
4
Österreich
4
Austria
3
Außendienst
3
Field sales force
3
Management
3
USA
3
United States
3
Verbraucher
3
Absatzzone
2
Australia
2
Bibliometrics
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Competitive advantage
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English
4
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Baldauf, Artur
4
Cron, William L.
4
Grossenbacher, Samuel
3
Leigh, Thomas W.
3
Lorimer, Sally E.
1
Sahay, Dharmendra
1
Shastri, Arun
1
Sinha, Prabhakant
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Zoltners, Andris A.
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The Oxford handbook of strategic sales and sales management
2
Journal of personal selling & sales management : JPSSM
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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1
The strategic role of the selling function : a resource-based framework
Leigh, Thomas W.
;
Cron, William L.
;
Baldauf, Artur
; …
- In:
The Oxford handbook of strategic sales and sales management
,
(pp. 489-517)
.
2011
Persistent link: https://www.econbiz.de/10008991455
Saved in:
2
The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.
;
Baldauf, Artur
;
Leigh, Thomas W.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
Saved in:
3
Commentary: practical insights for sales force digitalization success : the scholar's perspective
Cron, William L.
;
Baldauf, Artur
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
2
,
pp. 103-106
Persistent link: https://www.econbiz.de/10012584535
Saved in:
4
The Strategic Role of the Selling Function: A Resource-Based Framework
Leigh, Thomas W.
;
Cron, William L.
;
Baldauf, Artur
; …
- In:
The Oxford handbook of strategic sales and sales management
.
2011
Persistent link: https://www.econbiz.de/10012885348
Saved in:
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