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~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
Business network
11
Unternehmensnetzwerk
11
Consumer behaviour
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Konsumentenverhalten
10
Australia
8
Australien
7
Beziehungsmarketing
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Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
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Brand image
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Brand management
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Markenführung
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Markenimage
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Resource-based view
4
Biofuel
3
Biokraftstoff
3
Brand
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Business process management
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Corporate Social Responsibility
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Corporate reputation
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Corporate social responsibility
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Customer satisfaction
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Dienstleistungsqualität
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Firmenimage
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Führungskräfte
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Führungsstil
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Innovation
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Innovation management
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Innovationsmanagement
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International marketing
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Internationales Marketing
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KMU
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English
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Lu, Vinh Nhat
2
Medlin, Christopher J.
2
Benson-Rea, Maureen
1
Brodie, Roderick J.
1
Freeman, Susan Kathleen
1
Hill, Sally Rao
1
Ho, Joanne
1
Hung Trong Hoang
1
Imrie, Brian C.
1
McGrath, Helen
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O'Toole, Thomas
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Plewa, Carolin
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Marketing theory
1
The international journal of human resource management
1
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ECONIS (ZBW)
4
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Examining strategic orientation complementarity using multiple regression analysis and fuzzy set QCA
Ho, Joanne
;
Plewa, Carolin
;
Lu, Vinh Nhat
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2199-2205
Persistent link: https://www.econbiz.de/10011472168
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2
Developing service climate in local vs. foreign firms in smaller Asian emerging markets : a resource-based and social exchange perspective
Hung Trong Hoang
;
Hill, Sally Rao
;
Freeman, Susan Kathleen
- In:
The international journal of human resource management
28
(
2017
)
3/4
,
pp. 627-656
Persistent link: https://www.econbiz.de/10011709162
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3
A process-based model of network capability development by a start-up firm
McGrath, Helen
;
Medlin, Christopher J.
;
O'Toole, Thomas
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 214-227
Persistent link: https://www.econbiz.de/10012064436
Saved in:
4
Branding as a dynamic capability : strategic advantage from integrating meanings with identification
Brodie, Roderick J.
;
Benson-Rea, Maureen
;
Medlin, …
- In:
Marketing theory
17
(
2017
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011771406
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