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Managing customer attractiveness : How low-leverage customers mobilize critical supplier resources
Kragh, Hanne; Ellegaard, Chris; Andersen, Poul Houman - In: Journal of purchasing and supply management 28 (2022) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013366607
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Relationship management in international strategic alliances and networks
Andersen, Poul Houman - In: Strategic alliances in a globalizing world, (pp. 185-217). 2011
Persistent link: https://www.econbiz.de/10009159436
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Resource and supplier interaction in network innovation governance : the case of innovating at Unilever
Laursen, Linda Nhu; Andersen, Poul Houman - In: Journal of business research : JBR 156 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013534147
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Editorial: mobilising supplier resources by being an attractive customer : relevance, status and future research directions
Pulles, Niels J.; Ellegaard, Chris; Schiele, Holger; … - In: Journal of purchasing and supply management 25 (2019) 3, pp. 1-7
Persistent link: https://www.econbiz.de/10012060189