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Assessing category vulnerability across retail production assortments
Dass, Mayukh; Kumar, Piyush - In: International journal of retail & distribution management 40 (2012) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10009506354
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Assessing brand vulnerability across product assortments
Kumar, Piyush; Dass, Mayukh - In: The journal of brand management : an international journal 19 (2011/12) 9, pp. 801-814
Persistent link: https://www.econbiz.de/10009621236
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Brand vulnerability to product assortments and prices
Dass, Mayukh; Kumar, Piyush; Peev, Plamen P. - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 735-754
Persistent link: https://www.econbiz.de/10009790981