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~subject:"Retail atmospherics"
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Retail atmospherics
Consumer behaviour
19
Konsumentenverhalten
19
Perception
6
Wahrnehmung
6
sensory marketing
6
Einzelhandel
5
Retail trade
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Experiment
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Food
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Lebensmittel
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Product quality
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Produktqualität
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Sensory marketing
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Cognition
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Kognition
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Ladengestaltung
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Store design
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Advertising
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Beziehungsmarketing
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Einzelhandelspreis
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Internet marketing
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Market research
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Marktforschung
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Online-Marketing
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Product safety
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Produktsicherheit
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Rationality
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Rationalität
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Relationship marketing
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Retail price
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Werbung
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ambient scent
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(un)healthy food choices
1
Advertising effects
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Ambient music
1
Atmospherics
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Augmented reality and virtual reality
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Bayes-Statistik
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Biswas, Dipayan
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Szocs, Courtney
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Arroyo, Christian Camilo
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Kim, Yeseul
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Lim, Mikyoung
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Lund, Kaisa
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Journal of retailing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan
;
Lund, Kaisa
;
Szocs, Courtney
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
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2
The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Szocs, Courtney
;
Kim, Yeseul
;
Lim, Mikyoung
;
Arroyo, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 605-620
Persistent link: https://www.econbiz.de/10014465663
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