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Drivers and impact of big data analytic adoption in the retail industry : a quantitative investigation applying structural equation modeling
Lutfi, Abdalwali
;
Alrawad, Mahmaod
;
Alsyouf, Adi
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239839
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