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Manufacturer-to-retailer versus manufacturer-to-customer rebates in a supply chain
Aydin, Goker; Porteus, Evan L. - In: Retail supply chain management : quantitative models …, (pp. 349-386). 2015
Persistent link: https://www.econbiz.de/10010529461
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A structural equations analysis of the impact of price promotions on store performance
Walters, Rockney G. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 51-63
Persistent link: https://www.econbiz.de/10001044061
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The pricing strategies of Hungarian food retail chains during the last recession
Berezvai, Zombor - In: Acta oeconomica : periodical of the Hungarian Academy … 65 (2015) 3, pp. 393-411
Persistent link: https://www.econbiz.de/10011736812
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Retail marketing
Rosenbloom, Bert - 1981
Persistent link: https://www.econbiz.de/10000051247
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Patronage behavior and retail management
Darden, William R. (ed.) - 1983
Persistent link: https://www.econbiz.de/10000077774
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Efficient Consumer Response (ECR) : Basisstrategien und Grundtechniken, zentrale Erfolgsfaktoren sowie globaler Implementierungsplan
Heydt, Andreas von der - 1997
Persistent link: https://www.econbiz.de/10000952504
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Die segmentorientierte Marketingplanung im Einzelhandelsbetrieb
Büttner, Herbert - 1986
Persistent link: https://www.econbiz.de/10000700159
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Retailing and the Consumer
Fulop, Christina - 1968
Persistent link: https://www.econbiz.de/10000677767