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Cartoon sequence research : addressing the mystery of consumer decision-making and rationale
Paulson, Dale G. - In: Brick & mortar shopping in the 21st century, (pp. 243-255). 2008
Persistent link: https://www.econbiz.de/10003618226
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Balancing employee religious freedom in the workplace with customer rights to a religion-free retail environment
Adams, Ronald J. - In: Business and society review : a quarterly forum on the … 117 (2012) 3, pp. 281-306
Persistent link: https://www.econbiz.de/10009626005
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Retailing. Principles and methods
Duncan, Delbert J.; Phillips, Charles Franklin - 1967 - 7. ed
Persistent link: https://www.econbiz.de/10000567378
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Evaluation von Positionierungs- und Kommunikationsstrategien
Cornelius, Britta Elisabeth - 2009
Persistent link: https://www.econbiz.de/10003916618
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Why does segmentation matter? : using mixed methodology to identify market segments
Fonseca, Jaime R. S. - In: European retail research 25 (2011) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10009154104
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Common method bias in marketing : causes, mechanisms, and procedural remedies
MacKenzie, Scott B.; Podsakoff, Philip M. - In: Journal of retailing 88 (2012) 4, pp. 542-555
Persistent link: https://www.econbiz.de/10009707070
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Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Baumgartner, Hans; Weijters, Bert - In: Journal of retailing 88 (2012) 4, pp. 563-566
Persistent link: https://www.econbiz.de/10009719236
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Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Viswanathan, Madhu; Kayande, Ujwal - In: Journal of retailing 88 (2012) 4, pp. 556-562
Persistent link: https://www.econbiz.de/10009719238
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Making consumers switch from counterfeit to genuine luxury : a retail pewrspective
Maman Larraufie, Anne-Flore - In: European retail research 28 (2014) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10011284993
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Visual merchandising displays' effect on consumers : a valuable asset or an unnecessary burden for apparel retailers
Hefer, Yolandé; Cant, Michael C. - In: International business and economics research journal 12 (2013) 10, pp. 1217-1223
Persistent link: https://www.econbiz.de/10010200671