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In order to better understand why retail companies choose to franchise, a framework investigating intellectual capital and knowledge management is presented. Four aspects of intellectual capital are examined: human, structural, relational, and competitive. Results of the analysis find that the...
Persistent link: https://www.econbiz.de/10013154231
Persistent link: https://www.econbiz.de/10003759892
Franchising has shown considerable growth in recent years and in advanced economies, such as the USA and the UK, and currently accounts for approximately one‐third of all retail sales. It would seem, therefore, that franchising and retailing represent a fruitful partnership, though there has...
Persistent link: https://www.econbiz.de/10014803018