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Retail trade
Markenführung
88
Brand management
84
Deutschland
62
Germany
60
Consumer behaviour
38
Konsumentenverhalten
36
Beziehungsmarketing
33
Relationship marketing
32
Markenpolitik
31
Markenartikel
27
Brand
26
Erfolgsfaktor
26
Success factor
23
Markenimage
22
Customer satisfaction
21
Theorie
21
Theory
21
B-to-B-Marketing
20
Brand image
20
Business-to-business marketing
20
Marketing
20
Kundenzufriedenheit
19
Lieferantenmanagement
18
Supplier relationship management
18
Marketing management
13
Marketingmanagement
13
Business network
12
Unternehmensnetzwerk
12
Betriebswirtschaftslehre
11
Business economics
11
Franchising
10
Innovation
10
Management
10
Business-to-Business-Marketing
9
Corporate Social Responsibility
9
Dienstleistungssektor
9
Einzelhandel
9
Welt
9
World
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English
9
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Evanschitzky, Heiner
9
Blut, Markus
3
Ahlert, Dieter
2
Iyer, Gopalkrishnan R.
2
Backhaus, Christof
1
Beatty, Sharon E.
1
Benoit, Sabine
1
Brock, Christian
1
Caemmerer, Barbara
1
Dizdarevic, Amela
1
Groening, Christopher
1
Kenning, Peter
1
Mittal, Vikas
1
Pillai, Gopalakrishna Kishore
1
Schütte, Reinhard
1
Teller, Christoph
1
Wangenheim, Florian von
1
Wunderlich, Maren
1
Wünderlich, Nancy V.
1
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Journal of retailing
2
Retailing in the 21st century : current and future trends
2
Journal of business research : JBR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service research : JSR
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
9
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1
Dimensions of satisfaction in retail settings : a research note
Evanschitzky, Heiner
;
Iyer, Gopalkrishnan R.
; …
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
3
,
pp. 275-285
Persistent link: https://www.econbiz.de/10003784375
Saved in:
2
Distribution (place) : current status and future evolution of retail formats
Ahlert, Dieter
;
Blut, Markus
;
Evanschitzky, Heiner
- In:
Retailing in the 21st century : current and future trends
,
(pp. 337-356)
.
2010
Persistent link: https://www.econbiz.de/10003938768
Saved in:
3
How employer and employee satisfaction affect customer satisfaction : an application to franchise services
Evanschitzky, Heiner
;
Groening, Christopher
;
Mittal, Vikas
- In:
Journal of service research : JSR
14
(
2011
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10009266749
Saved in:
4
Perils of managing the service profit chain : the role of time lags and feedback loops
Evanschitzky, Heiner
;
Wangenheim, Florian von
; …
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 356-366
Persistent link: https://www.econbiz.de/10009622995
Saved in:
5
Consumer trial, continuous use, and economic benefits of a retail service innovation : the case of the personal shopping assistant
Evanschitzky, Heiner
;
Iyer, Gopalkrishnan R.
;
Pillai, …
- In:
The journal of product innovation management : an …
32
(
2015
)
3
,
pp. 459-475
Persistent link: https://www.econbiz.de/10011441406
Saved in:
6
The impact of service characteristics on the switching costs-customer loyalty link
Blut, Markus
;
Beatty, Sharon E.
;
Evanschitzky, Heiner
; …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 275-290
Persistent link: https://www.econbiz.de/10010402374
Saved in:
7
Current status and future evolution of retail formats
Ahlert, Dieter
;
Blut, Markus
;
Evanschitzky, Heiner
- In:
Retailing in the 21st century : current and future trends
,
(pp. 289-308)
.
2006
Persistent link: https://www.econbiz.de/10003146738
Saved in:
8
Elevating shopping experiences through digital technologies : the case of retail agglomerations
Dizdarevic, Amela
;
Evanschitzky, Heiner
;
Backhaus, Christof
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
35
(
2018
)
6
,
pp. 34-41
Persistent link: https://www.econbiz.de/10012003310
Saved in:
9
Retail format selection in on-the-go shopping situations
Benoit, Sabine
;
Evanschitzky, Heiner
;
Teller, Christoph
- In:
Journal of business research : JBR
100
(
2019
),
pp. 268-278
Persistent link: https://www.econbiz.de/10012023802
Saved in:
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