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Decision making under parity : an experimental examination of retailers' choice among parity trade promotions
Poddar, Amit; Donthu, Naveen; Bello, Daniel C.; … - In: Journal of marketing theory and practice 25 (2017) 2, pp. 105-124
Persistent link: https://www.econbiz.de/10011702398
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When do relationships pay off for small retailers? : exploring targets and contexts to understand the value of relationship marketing
Adjei, Mavis T.; Griffith, David A.; Noble, Stephanie M. - In: Journal of retailing 85 (2009) 4, pp. 493-501
Persistent link: https://www.econbiz.de/10003930108
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Synergistic effects of operant knowledge resources
Melancon, Joanna Phillips; Griffith, David A.; Noble, … - In: The journal of services marketing 24 (2010) 5, pp. 400-411
Persistent link: https://www.econbiz.de/10008653365
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Reciprocal value sharing in manufacturer-retailer relationships : the case of new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 87-100
Persistent link: https://www.econbiz.de/10011820305
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Social comparison in retailer-supplier relationships : referent discrepancy effects
Lee, Hannah S.; Griffith, David A. - In: Journal of marketing 83 (2019) 2, pp. 120-137
Persistent link: https://www.econbiz.de/10012175917
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Understanding the coevolution of ad spend by media channel and retail format sales at the country level : a multicountry examination
Lee, Hannah S.; Yalcinkaya, Goksel; Griffith, David A. - In: Journal of international marketing 31 (2023) 2, pp. 64-81
Persistent link: https://www.econbiz.de/10014294049