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Retail trade
Consumer behaviour
79,955
Konsumentenverhalten
79,836
Marketing
31,412
Economics
23,517
Theorie
16,824
Theory
16,767
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9,774
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8,414
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7,991
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7,764
USA
7,378
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7,188
Markenimage
7,070
United States
7,030
Brand image
7,006
Germany
6,191
Online-Marketing
6,150
Internet marketing
6,117
Marketingmanagement
6,093
Marketing management
5,856
Online-Handel
5,652
Online retailing
5,651
Customer satisfaction
5,644
Kundenzufriedenheit
5,601
Werbung
5,558
Social Web
5,358
Social web
5,353
Advertising
5,327
Markenartikel
4,713
Brand
4,672
Einzelhandel
4,498
Service quality
4,409
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4,140
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Grewal, Dhruv
28
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24
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20
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20
Das, Gopal
17
Swoboda, Bernhard
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15
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12
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10
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9
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9
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9
Rabinovich, Elliot
9
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9
Verhoef, Peter C.
9
Willems, Kim
9
Bang, Nguyen
8
Calvo-Porral, Cristina
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Chebat, Jean-Charles
8
Gielens, Katrijn
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Ieva, Marco
8
Loureiro, Sandra Maria Correia
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Lévy Mangin, Jean-Pierre
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Morschett, Dirk
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The Nielsen Company (Germany)
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2
Harvard Graduate School of Business Administration
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Nordic Council of Ministers
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Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
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Anglo-Japanese Economic Institute <London>
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Cadeaux, Jack, Marketing, Australian School of Business, UNSW
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1
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1
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1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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Journal of retailing and consumer services
467
Journal of retailing
139
Journal of business research : JBR
120
International journal of retail & distribution management
118
The international review of retail, distribution and consumer research
112
International journal of retail and distribution management
67
International journal of electronic marketing and retailing : IJEMR
37
Management science : journal of the Institute for Operations Research and the Management Sciences
35
European journal of operational research : EJOR
34
Psychology & marketing
32
European journal of marketing : EJM
28
Marketing intelligence & planning
25
International journal of consumer studies
23
Journal of the Academy of Marketing Science
23
Journal of marketing
21
The journal of services marketing
21
International journal of production economics
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Handelsforschung
17
International journal of Indian culture and business management
17
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
SpringerLink / Bücher
17
European retail research
16
International journal of production research
16
Cogent business & management
15
Journal of fashion marketing and management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
Europäische Hochschulschriften / 5
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Technological forecasting & social change : an international journal
14
The service industries journal
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Manufacturing & service operations management : M & SOM
13
The journal of product & brand management
13
Springer Proceedings in Business and Economics
12
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Source
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ECONIS (ZBW)
4,330
Other ZBW resources
12
USB Cologne (EcoSocSci)
11
BASE
2
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1
How targeting affects customer search : a field experiment
Fong, Nathan M.
- In:
Management science : journal of the Institute for …
63
(
2017
)
7
,
pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
Saved in:
2
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
3
Understanding value formation : a study of
marketing
communications practices at the food retailer ICA
Ots, Mart
-
2010
Persistent link: https://www.econbiz.de/10003962071
Saved in:
4
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
5
Receptivity to advertising messages ans desired shopping values
Kim, Hye-yŏng
;
Kim, Youn-kyung
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 367-385
Persistent link: https://www.econbiz.de/10003788451
Saved in:
6
The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
Saved in:
7
Sound retailing : a review of experimental evidence on the effects of music on shopping behavior
Allan, David
- In:
Brick & mortar shopping in the 21st century
,
(pp. 33-52)
.
2008
Persistent link: https://www.econbiz.de/10003618151
Saved in:
8
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
9
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
10
Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
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