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Retail trade
Consumer behaviour
7
Konsumentenverhalten
7
Verbraucherverhalten
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Brand extension
2
Brand extensions
2
Einzelhandel
2
Japan
2
Markentransfer
2
Psychology of advertising
2
Werbepsychologie
2
Accessibility
1
Advertising
1
Advertising effects
1
Brand personality
1
Comparison
1
Competitive strategy
1
Consumer advice
1
Consumer behavior
1
Cultural stereotypes
1
E-commerce
1
Electronic Commerce
1
Extension-parent association
1
Extension-parent fit
1
Hand- und Lehrbücher, Nachschlagewerke
1
Hispanic bilinguals
1
Hispanics
1
Hispano-Amerikaner
1
Internet
1
Internet retail
1
Language
1
Marketing
1
Marktforschung
1
Mehrsprachigkeit
1
Multilingualism
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Online avatars
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Miniard, Paul W.
2
Aguirre-Rodriguez, Alexandra
1
Alvarez, Cecilia M. O.
1
Barone, Michael J.
1
Bóveda-Lambie, Adriana M.
1
Mohammed, Shazad Mustapha
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Journal of marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Retailers' use of partially comparative pricing : from across-category to within-category effects
Miniard, Paul W.
;
Mohammed, Shazad Mustapha
;
Barone, …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 33-48
Persistent link: https://www.econbiz.de/10009782085
Saved in:
2
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
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