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Private label brands vs national brands : new battle fronts and future competition
Ndlovuand, Sbonelo Gift - In: Cogent business & management 11 (2024) 1, pp. 1-13
. Currently, NBs continue with their higher pricing, to sustain their brand equity. On the other hand, grocery retailers continue …
Persistent link: https://www.econbiz.de/10014529726
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Marketing mix effects on private labels brand equity
Abril Barrie, Carmen; Rodriguez-Cánovas, Belén - In: European journal of management and business economics : … 25 (2016) 3, pp. 168-175
The present study explores some marketing mix effects on private labels brand equity creation. The research aims to …. The results indicate that the most efficient marketing mix tools for private label brand equity creation are private … importance of the store as a key driver for the private labels brand equity creation. As opposed to manufacturer brands we find …
Persistent link: https://www.econbiz.de/10011822043
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Does Retail Advertising Work? Measuring the Effects of Advertising on Sales Via a Controlled Experiment on Yahoo!
Lewis, Randall A. - 2011
We measure the causal effects of online advertising on sales, using a randomized experiment performed in cooperation between Yahoo! and a major retailer. After identifying over one million customers matched in the databases of the retailer and Yahoo!, we randomly assign them to treatment and...
Persistent link: https://www.econbiz.de/10013123721
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Displays, Sales, and In-Store Search in Retail Markets
Gentry, Matthew L. - 2012
This paper develops and estimates a structural model of differentiated-products demand in an environment with in-store displays and costly consumer price search. This investigation is motivated by two stylized facts on retail markets. First, the prevalence of retail “sales” means that...
Persistent link: https://www.econbiz.de/10013107029
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Retailer Use of a Professional Social Media Network : Insights from Franchising
Kacker, Manish - 2016
The adoption and use of a professional social media network by franchise chains is the focus of this paper. We draw on resource-based theory, institutional economic theories of incentives and externalities and multidisciplinary literatures on franchising, innovation adoption and...
Persistent link: https://www.econbiz.de/10013000000
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Return Strategy and Pricing in a Dual-Channel Supply Chain
Li, Guo - 2020
This study investigates the strategic effect of return policies in a dual-channel supply chain, in which a manufacturer can sell products directly to end customers and indirectly via an independent retailer. The manufacturer decides whether to implement a return policy in either the direct or...
Persistent link: https://www.econbiz.de/10012838822
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Co-Op Advertising with Two Competing Retailers : A Feedback Stackelberg-Nash Game
Savaşkan, Selin - 2020
A nearly explicit feedback Stackelberg-Nash equilibrium is obtained in a dynamic distribution channel consisting of a manufacturer and two competing asymmetric retailers engaged in promoting the manufacturer's product to be sold through the retailers. The manufacturer decides on its support for...
Persistent link: https://www.econbiz.de/10012838896
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Leveraging Information from Sponsored Advertising at Online Retail Marketplaces
Long, Fei - 2020
E-commerce platforms, such as Amazon, Alibaba and Flipkart, that match sellers and consumers at an unprecedented scale, operate their internal search engines to help buyers find relevant products from a large number of sellers, and also allow sellers to advertise to consumers for positions in...
Persistent link: https://www.econbiz.de/10012844549
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Factors Influencing Consumers’ Preference for Private Label Brands (PLBs) of Organized Retail in South Rajasthan - An Empirical Study
Vyas, Rahul - 2017
This research was conducted in Three Districts of South Rajasthan (Udaipur, Chittorgarh and Pali) and explores the reasons behind the preference of purchasing Private label brands (PLBs) from an organized retail chain store by consumers. Participants indicated that their decision to purchase...
Persistent link: https://www.econbiz.de/10012952617
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Cooperative Advertising with a Strong Retailer and a Weak Manufacturer : A Closer Look at the Consumer Electronics Industry
Guceri-Ucar, Gozem - 2015
Models of cooperative advertising analyzed until recently have mainly revolved around two cases: (1) Strong manufacturer, weak retailer; (2) strong manufacturer, equally strong retailer. These are not generalizable to market dynamics in all countries and all industries. Despite being...
Persistent link: https://www.econbiz.de/10013034288