Presents an account of a study which examined consumer perceptions of bonus pack offers. A bonus pack is a manufacturer’s sales promotion technique of giving the buyer an extra quantity of a product at the usual price (e.g. an extra 6 oz free; buy four, get one free). No scholarly research on...

Structures alternative methods used to determine marketing's quantitative pressure effects for retailing, consumer and industrial markets. Suggests manufacturers try to convince retail outlets that it should not only stock their products, but should also have them on prominent display. Proposes...

Endeavours to show that a variety of motivations govern consumer actions and concentrates on the grocery trade for its information – nevertheless its findings and reasoning have some pertinence for all retail business. States the study is based on a particular study carried out in the...

Reports on a cross‐cultural study of retail bargaining behaviour between American and Chinese customers. The framework of the Fishbein behavioural intention model is applied to the retail bargaining setting, and bargaining style is treated as an action “caused” by bargaining intention,...

Predicts a major increase in electronic home shopping, via the television and the Internet, over the next ten years. Discusses the economics of selling via the Internet and compares the advantages and disadvantages of online and TV shopping. Looks at the advances made in the USA, and addresses...

The last two to three years have seen rapid developments in green consumerism. Collects and analyses published material; identifies the green developments, issues, and the implications for business; and generates qualitative primary research data, on which to base conclusions and...