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How to brand your private labels

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Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework

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Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market

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Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand

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Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach

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The growth of private label brands : a worldwide phenomenon?

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Branding decisions for retailers' private labels

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Evaluating and managing brand repurchase across multiple geographic retail markets

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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario

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