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Persistent link: https://www.econbiz.de/10009622995

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Facilitating retail customers' use of AI-based virtual assistants : a meta-analysis

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Consumer responses to paid search : empirical evidence from a bricks-and-mortar retailer

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Suchmaschinenmarketing (Paid Search) stellt eines der beliebtesten Online-Werbeinstrumente dar. In den vergangenen Jahren entstanden vielfältige Forschungsarbeiten, welche Suchmaschinenmarketing aus einer wissenschaftlichen Perspektive analysieren. Trotz der hohen wissenschaftlichen...

Persistent link: https://www.econbiz.de/10011871926